Born Angry.
Built Different.
We didn’t find the tools we needed. So we built them.
The Origin
The Name
In Ecuador, the guinea pig isn’t a pet. It’s dinner. Small, overlooked, underestimated — and then it ends up on the menu.
We took that name not as a joke, but as a defiance. We know exactly what it feels like to be the thing nobody takes seriously. We built this company on that energy.
Angry. Scrappy. Still here.
The Frustration
Years writing books and making videos with tools built for agencies, marketers, and teams with budgets. Nothing built for the author who also shoots, edits, and publishes — alone.
Adobe for the studio. AI for the enterprise. Nothing for the one-person creator grinding at midnight trying to finish chapter twelve and edit tomorrow’s video.
We got angry. Then we got to work.
Small shop.
Serious tools.
We’re not a startup chasing a Series A. We’re one frustrated creator who got tired of waiting for someone else to solve the problem.